Celebrate our First Birthday with up to 50% off!
On May 10th, we're celebrating Tomb Raider: The LIVE Experience having been open for a whole year!
A whole year of Adventuring, Ziplining and saving the world by thousands of explorers, and so to celebrate our first birthday, we're releasing £24 tickets for visits until the 30th June That's up to a whopping 50% off!
Perfect for a family day out, adventurous date night or just a gathering of friends, join us to celebrate a year of fun and be the hero!
Use promo code HAPPYBIRTHDAY23 at checkout for £24 tickets. Offer valid on standard tickets only for visits booked before the 30th June 2023. Promo code is not applicable to bookings on Saturdays, family tickets or premium tickets. Not available in conjunction with any other offer. Tickets are strictly subject to availability, and subject to all of our usual terms and conditions found here
New data from a survey commissioned by our team reveals 94% of people would watch an action film with a woman cast in the lead role, which shows high demand for female representation on screen. Crystal Dynamics has been leading this charge since 1996 with Tomb Raider’s famed archaeologist and adventurer, Lara Croft, who was polled by the UK as the most-iconic female hero in the gaming industry with 63% of votes, followed by Princess Peach (34%) and Princess Zelda (31%).
While only 6% of popular video games feature women protagonists as their main playable character, Tomb Raider: the LIVE Experience’s latest survey shows 42% of the nation wants to see women in lead roles, as opposed to being the hero’s sidekick. Lara Croft was also amongst the most-popular choices for cosplay because she is considered strong, intelligent, and brave. Wonder Woman and Catwoman came in alongside Lara as the top three most-popular choices.
To celebrate the Camden-based immersive experience’s first birthday, Tomb Raider’s leading lady took to London’s iconic Millennium Bridge/Camden Town Station to march alongside the nation’s favourite women heroes. Lara Croft is joined by female icons including Catwoman, Wonder Woman, Daenerys Targaryen, Princess Zelda, Princess Peach and Hermione Granger in a confident show of female solidarity.
Of those surveyed, one in three believe the characters they see in games, films and TV influence how they interact with others in their daily life, with 32% admitting they copy mannerisms from their favourite characters. One in five would like to see themselves represented more in on-screen woman heroes, naming representation of older demographics,
[1] Research conducted by Attest on 7 April 2023 at 13:30 to a total sample size of 1000 respondents based across the UK
[2] Source: digitaljournal.com/entertainment/pixelated-ceiling-only-6-percent-of-video-games-feature-a-female-protagonist/article